Choosing where to spend your advertising budget can get overwhelming

There are endless places to advertise. Here are some top categories

• Paid search advertising
• Social media advertising
• Native advertising
• Display advertising
• Print advertising
• Broadcast advertising
• Outdoor advertising

The 6 Marketing Channels You Should Prioritize

• Your Website 
• Pay-Per-Click Marketing. As far as marketing channels go, pay-per-click (PPC) advertising and specifically paid search marketing is second only to your website. 
• Email Marketing
• SEO
• Word of Mouth Marketing.
• Social Media Marketing

Where should you start?

First and foremost, Your Website is often your first impression.

Your website is going to have the most amount of traffic by potential customers and you need to make sure you are making a GREAT first impression. 

Your website can be broken down into 3 categories that need to work well. 

Visual:  It needs to be visually appealing

Sales: It needs to be a sales machine: there needs to be a way to get leads or even better, turn the leads that come to your site into customers

Too many companies do good at making their site visually appealing but then drop the ball on earning money from it. 

Technical: It needs to work on all devices (responsive means it works on mobile devices) and it needs to be fast. You will rank higher in SEO if your site is fast and responsive. 

After the Website PPC All the Way

What is the best advertising method?

In our minds, PPC or Search Campaigns rule! 

These ads target people at the bottom of the funnel and ready to buy. They are what advertisers call “in the market” for a specific product or service. 

Pay Per click (PPC) or Keyword Advertising targeting customers already searching for the services you provide have the highest success and profitability rate. 

When someone clicks on these advertisements, the company that put them there is charged. This is considered by many to be the best online advertising method by far and has been growing at a remarkable rate. Unlike traditional advertising, pay per click is user activated. 

Social Media Marketing

Social media is growing. That said, a lot of money is being wasted here.

It is flashy and attractive in appearance but it is not bottom of the funnel marketing. Social Media marketing is great at the awareness stage and it can also fall in the Interest stage. Yes, you will be in front of more people, but it doesn’t target the same “ready to buy” people that search campaigns target. 

It is good for brand awareness and brand building in the awareness stage. 

Social Media advertising can be targeted towards those people interested in a product. This means someone who has shown an interest in a product. This is where it delivers in the interest stage. This is not generally the stage where people are considering buying though. This is the browsing and looking at pictures stage. 

One area that social media can be good for is remarketing. You need to have your Paid Search Campaigns fully funded first, but after those are running smoothly and profitably, remarketing on Social can be a great idea as an add on or to complete your marketing strategy. 

To clarify the huge difference in Paid Search vs Social Media Advertising here is a little analogy. 

Social Media Marketing would target people searching for hair colors or before and after pics of someone who colored their hair the color they are interested in. 

Paid Search Marketing would target the same people but only when they were looking for a salon to go to.  

The Decision phase or slice is where customers are actually looking for a place to buy.  With Paid Search Campaigns, you are put right there in front of them. This is the last step before coming into your store and purchasing. 

Email marketing

Email marketing should always be an ongoing part of your advertising. It is relatively inexpensive if not free and it targets people who have either already experienced your business or shown interest in your business. The more you can break down and segregate your email lists and target the email to exactly what the customer would be interested in, the better your campaigns will do. 

Seo

Seo is how your website works with the search engines. The biggest factors in improving SEO are:

• A Secure and Accessible Website.
• Page Speed (Including Mobile Page Speed)
• Mobile Friendliness.
• Domain Age, URL, and Authority.
• Optimized Content.
• Technical SEO.
• User Experience 
• Links.

Word of Mouth

Word of Mouth advertising can be increased in many ways and now, being mentioned online is another form of word of mouth advertising. 

Word-of-mouth boosts marketing effectiveness by up to 54%

You need a strategy and plan for your word of mouth advertising. Too many businesses post pretty pictures and wonder why they don’t see any traffic from their posts. The answer

In 2007, the market research firm Yankelovich estimated that the average person saw up to 5,000 ads per day, and after surveying 4,110 people, half of them said that advertising was “out of control”.

Fast forward to 2021, and although there are no official figures, the average person is now estimated to encounter between 6,000 to 10,000 ads every single day. The figures are nearly double that of 2007. 

You want to spend your marketing budget wisely- we can help you. Contact us and let’s see if we’re a good fit for each other. 

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